Verizon Wireless | Get More Gaga
Impassioned tweets are the new applause, giving feedback in real-time. Sharing content in real-time for recognition from peers are the new souvenirs. While the core behaviors are the same, the mobile revolution has enhanced live experiences, letting everyone be an active participant in a shared moment.
Demonstrate the power of technology by showing, not telling and enhancing the live Lady Gaga experience for millions of dedicated fans.
Create a live, interactive, multi-camera stream of the final show at Roseland Ballroom. Fans watched and participated during the Lady Gaga performance in new and unexpected ways. Customizable camera views, in-tweet live streaming, shareable ‘snack’ size social content and celebratory animated gifs were all part of the fan experience.
Leveraging the power of an artist and her ability to engage a fan base of 60MM+ proved very important to the Verizon brand. The GetMoreGaga program garnered significant reach across the digital and social channels with long and extended periods of engagement on the brands platform. Attribution and association for participation with Lady Gaga and the live performance, proved critical to Verizon among a hard to reach millennial target. Sentiment for the brand was at an all time high during this program.
iHeart Radio Presents | State Farm Neighborhood Sessions
State Farm prides itself on being a ‘good neighbor’, ensuring that the needs of its customers is their number one priority. The company recognizes how much happiness and joy can come from music, especially in the communities in which their customers live. State Farm wanted to connect these communities with their favorite artists.
Along with iHeartMedia, HighTea helped State Farm Neighborhood Sessions bring their original content series ‘Artist’s Stories’ to life. In this series, a spotlight is shone on up and coming music stars as they emerge from their hometowns and grow their career in the music industry. By giving music fans across all backgrounds an inside look into their favorite artists, State Farm brings musicians and their communities together through the power of music.
Now in its second year, Artist’s Stories has become one of iHeartMedia & State Farm’s most important collaborations. With its in depth look into the lives of our favorite artists giving music lovers fresh and compelling stories, it seems only right that it has received critical acclaim, including a Webby award nomination in the unscripted (branded) film and video category 2017.